What is Green Mountain Coffee Roasters?
Keurig Green Mountain Coffee Roasters is a USA company in specialty coffee, coffee makers, teas and other beverages. The company is recognized as one of the biggest and most successful business in producing and selling excellent coffee beverages, high-quality coffee brewer system and friendly environmental prospective.
A world’s reputation from North America centric markets.
Keurig Green Mountain Coffee Roasters operates in two different segments: domestic Amercian and Canadian. The domestic segment produces and sells coffee drinks, hot cocoa, teas and other beverages. It also sells various varieties of coffee, including coffee beans, coffee ground. It sells the single serving brewer system which is called K cup. Meanwhile, the Canadian segment focuses on Canadian market to sell coffee brewer and coffee beverages, teas and other drinks contained in various packaging formats, including Keurig pod and traditional package types. In both segments, the company offers more than 385 beverages and over 50 brands as part of Keurig system.
Keurig Green Mountain Coffee Roasters provides the most innovative and technological coffee brewer system as well as diverse and flavored drinks with the direction of sustainability and social responsibility. According to the company’s report, in 2014, nearly 94% of their consolidated net sales were attributed to the combination of portion packs and Keurig brewers and related accessories. The 2014 net sales of $4,707.7 million were contained of $3,604.5 million portion pack net sales, $822.3 million Keurig brewer and accessories net sales and $280.9 million of other product net sales such as whole bean and ground coffee selections in bags, fractional packages, and cans, as well as cups, lids and ancillary items to our customers primarily in the U.S. and Canada.
Keurig’s market stretches out across the United States and Canada, especially in the North American such as Castroville, California; Knoxville, Tennessee; Essex, Waterbury and Williston, Vermont; Windsor, Virginia; Sumner, Washington; and Montreal, Quebec.
Among plenty of products that Keurig Green Mountain Coffee Roasters produce and sell, the K cup is the most important and profitable product. K cup is a patent created by Keurig in 1993. It is brand name for single-serving coffee brewer system. This invention changed the ways of drinking coffee of American people at that time. It quickly became a big hit on the market and drew numerous intentions from consumers.
People took it as a new trends and a very convenient method of brewing and enjoying coffee. This system helped Keurig a lot in bolstering their reputation and competing with the monopoly of Starbucks. The great and one-of-a-kind benefits of K cup made coffee drinkers so interested in using it. Till now, K cup’s system is remaining its hotness and attractiveness to domestic customers, even though there were a lot of controversies about the hazard of the cup to natural environment.
With smart orientation and effective strategy, Keurig Green Mountain Coffee Roasters has always kept their position as the leader in producing and selling coffee, coffee brewers and other beverages. Their variety in coffee market is unique and excellent. Especially, their bold initiatives created a complete revolution in the way people prepare and enjoy coffee. The company is planning to broad their market to other countries, such as Asian countries in 2015.